A critique of TikTok and its immoral practices and prejudices


It is important to mention that while I am an avid user of TikTok and quite enjoy my time spent on the app, I have quite a few concerns from my perspective as a black woman and from the viewpoint of a user experience designer.

Though I am an avid user of TikTok, I am not very proud to say so. I am able to admit when there are some things that need to be improved upon and when a company has made ethically wrong decisions. Aside from the fact that the company has a long history of race-related scandals…

A case study proposing an in-app solution to Free People’s sizing inconsistencies to better improve user experience and product ratings.

Oversized. It’s a trademark look for rockers, hippies, the girls who want to look effortless yet put together. It is a common fit for a lot of Free People’s pieces, but it is not all that Free People has to offer. However, as the app currently stands, the customer cannot tell what is being offered to them. This is not a sizing issue, rather it is a user experience concern.

And the solution is quite simple, really. What do users want? Their clothes to fit them. What do users need? A sizing feature.

Drawing Attention to the Current Issue

A case study exploring a solution to make the process of buying within social media applications easier in a way that benefits all parties: the consumers, the influencers, and the companies. Includes high-fidelity mockups, user flows, and personas.

Introduction and Research

“Influencers” is a term that we throw around often nowadays. Companies have been relying on influencer marketing to push and promote their products because it allows them to reach a more targeted audience and has an 11x higher ROI (return on investment) in comparison to more traditional forms of marketing such as TV and print ads. Initially, the success of influencer marketing was presumed to be heavily reliant on the numerical reach of the influencer themselves, i.e. how many followers they have, number of subscribers, and number of views. However as time goes on and the realm of influencers becomes…

How FinTech and Mobile Finance Apps are Changing the World

FinTech refers to “innovations in the financial and technology crossover space, and typically refers to companies or services that use technology to provide financial services to business or consumers”. This category encompasses many mobile finance applications, like Mint, Stash, Robinhood, Acorns, CashApp, Venmo and banking apps, seeing as though they go hand in hand and are built to be compatible with each one another. At first glance, one may think that finance apps are not changing the industry standard or doing anything innovative within the field. During the initial boom…

Khadijah A Malone

Product designer based in NY/NJ. Open to opportunities. Dijahmalone.com

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