How do we bridge the gap between influencers, consumers, and companies?

A case study exploring a solution to make the process of buying within social media applications easier in a way that benefits all parties: the consumers, the influencers, and the companies. Includes high-fidelity mockups, user flows, and personas.

Introduction and Research

The Problem

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The Solution

Consumers should be able to purchase directly from the Instagram accounts of influencers, making it a lot easier to track where purchases are coming from, who has the most user engagement and effective content creation strategy.

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Left is Fashion Nova’s “Shop Our ‘Gram” feature. Right is Revolve’s “I (Heart) The ‘Gram” feature.

Final Thoughts

Product designer based in NY/NJ. Open to opportunities. Dijahmalone.com

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