URBN: Tailoring the User’s Experience

A case study proposing an in-app solution to Free People’s sizing inconsistencies to better improve user experience and product ratings.

Drawing Attention to the Current Issue

User Persona & Good and Bad User Journeys

Solutions to the Problem

Example of Sliding Scale Visualization

What this would mean for the user and how else this could benefit the company

Product designer based in NY/NJ. Open to opportunities. Dijahmalone.com